Skills & Experience

10+ years of experience in the digital space and 7+ years in data & analytics.

  • 4+ years in product analytics  
  • 3 years in marketing analytics 
  • 5+ years using Python, R, and SQL 
  • 7+ years managing experimentation for product & digital marketing
  • Holds a Master of Science in Data Science
  • Experienced in travel tech, marketing, real estate, healthcare, non-profits
  • Learn more about my professional experience on LinkedIn

Software/Programs/Platforms

  • Adobe Analytics / SiteCatalyst / Omniture
  • Adobe Experience Manager
  • Google Analytics
  • Snowflake 
  • Microsoft PowerBI, Excel, PowerPoint
  • Tableau
  • Jupyter Notebooks

Code

  • SQL
  • Python
  • R

Machine Learning 

  • Linear Regression, Logistic Regression 
  • Time Series Forecasting 
  • Decision Trees, Random Forest 
  • K-Nearest Neighbors, K-Means Clustering 
  • Naive Bayes 
  • Term Frequency – Inverse Document Frequency (TF-IDF) 
  • Neural Networks 
  • Recommender Systems